Encouraging Behavior That Gets Results
You’re
the boss, and you have every reason to feel good about your organization.
You’ve
built a great team.
You’ve
put strong players in every spot.
You
have incentive, safety recognition, and bonus programs.
But
something doesn’t seem quite right.
Somehow, there seems to be a sense of unease. You can’t put your finger on it
exactly, but you know it’s there. It’s what wakes you up at 2 a.m. with worry.
What
are the symptoms?
Well,
it’s not that precise. It’s the little things. Like, well, you spend too much
time monitoring your workers – checking time sheets, correcting behavior, and
dealing with attitude problems. People seem to be “doing their own thing”
instead of being part of a team.
Sound
familiar?
It
should, because getting optimal team performance is a common problem for
business owners. Building a strong team provides the foundation for good
performance, but that is only part of the process. As the leader, you need to
encourage
behaviors
that create positive business
results.
A
powerful tool for encouraging these behaviors is targeted positive reinforcement
within a well defined performance management system. Much has been written about
the use of positive reinforcement, but many business leaders still struggle with
application. Many people do not understand how reinforcement strategies really
work, so they do not get the results they desire.
In
this issue, we will cover a few key ideas to help you develop effective behavior
reinforcement strategies in your business.
What Drives Our Behavior?
An
effective performance management system, requires us to know why people do what
they do.
One
behavioral model taught by noted behavioral analyst Aubrey C. Daniels says that
an individual’s behavior results from consistent pairing of
antecedents
(situations prior to behaviors) and
consequences
(situations created by behaviors).
For
example, we enter a dark room and flip the light switch to “ON”. We do this
because we expect light as the result. Darkness is the antecedent. Light is the
consequence.
So, we
do what we do because of what happens, or what we
expect
to happen, after we do it.
Note
this key concept, it is the
consistent
pairing
of
antecedents
with
consequences
that
drives our behaviors every day.
What
drives behavior in the workplace is no different from what drives behavior in
other parts of our lives. We do things in anticipation of future consequences
based on the consequences we experienced in the past for the same or similar
action(s).
How
can we make use of this knowledge? Let’s go back to the light-switch example.
What
happens if we consistently get no light by flipping the switch? We resort to
some other behavior (light a candle, carry a flashlight, etc).
The
lesson here demonstrates that we modify our behavior to get desired results—in
this case light is the desired result.
In the
workplace it may be more subtle, but the underlying principle won’t change.
People will act to either get what they want or to avoid what they don’t want.
As
leaders, we must carefully evaluate every situation where we want to influence
employee behavior.
First
determine what employees either gain or avoid by the current behavior. If the
behavior yields positive results, reinforce it. If not, alter the consequences
to reinforce more desirable behaviors
“We do what we do because of what
happens, or what we expect to happen, after we do it.”